Canada’s major computer and software companies have come together as the Canadian Alliance Against Software Theft (caast.)

Print ads

caast has launched with a print campaign targetting software piracy, a practice that results in an estimated $316 million in lost retail sales annually.

Ads will run in The Globe and Mail, The Financial Post, The Toronto Star and computer industry publications, and posters and brochures have been created for workplaces and trade shows.

All feature a 1-800 anti-piracy phone number.

The campaign comes from Group Multimedia International of Toronto, with media handled by Chiat/Day.

Members

caast members include Apple Canada, Autodesk Canada, Claris Canada, Lotus Development Canada, Microsoft Canada, Novell Canada, Quarterdeck Office Systems Canada, Symantec Canada and WordPerfect Canada. PS