GM debuts online service

General Motors has started an online service to help the media and business get access to information on the company and its products at almost every hour of the day and night.The company hopes that by putting more information in the...

General Motors has started an online service to help the media and business get access to information on the company and its products at almost every hour of the day and night.

The company hopes that by putting more information in the hands of journalists, it will increase its chances of getting media coverage.

The service, called the General Motors Information Centre, has already gone through a trial run and is now issuing news releases and product information.

The bilingual service is the first of its type in Canada, according to gm.

At this point, the service is intended for the use of the media and businesses only.

gm spokesman Greg Gibson says consumers will also be allowed to use it, but because of the limited number of telephone lines, they will not be encouraged for the time being.

‘There’s nothing in there we wouldn’t make available to the general public, it’s just that we felt there was a need to have this type of information available to the journalists,’ Gibson says.

Information and services on the service include media kits for all gm vehicles – Saturns and Saab cars and Isuzu trucks.

Information on customers, programs, and speeches and biographies of gm and GM Canada executives will be available under the ‘What’s New’ heading.

Users must be approved by the company before they can get access to the information.