In brief/Minute Maid drink line launch

Fruitopia, the fruit juice brand being launched today in Ontario by Coca-Cola Canada after a successful trial in b.c. this summer, will not be marketed under the Coke label.Instead, the non-carbonated fruit drinks will be marketed as a Minute Maid product.There...

Fruitopia, the fruit juice brand being launched today in Ontario by Coca-Cola Canada after a successful trial in b.c. this summer, will not be marketed under the Coke label.

Instead, the non-carbonated fruit drinks will be marketed as a Minute Maid product.

There is no mystery to that decision says Bill Mohri, alternative beverage category manager for Coca-Cola.

‘The main reason is that Fruitopia is a non-carbonated fruit drink,’ Mohri says.

‘Coca-Cola has a history and a fame with carbonated products,’ he says. ‘It’s under the Minute Maid label for quality reassurance.’

Fruitopia will be launched in the rest of English-speaking Canada through October and November, and in Quebec in the new year.

Mohri says Fruitopia will replace some products in the Minute Maid fruit juice line, where there is a crossover of flavors.

The launch will be backed by advertising from Fruitopia ad agency Chiat/Day.

in recent weeks, Canon Canada unveiled two color laser copiers and a bubble jet printer that works in color and monochrome.

The new copiers, the CLC 800 and the CLC 700, contain a host of new features including a printing engine that creates print dots 30% smaller than previous models.

The new models also produce seven copies per minute, or work 40% faster than their predecessors.

The company’s bubble jet printer, the BJC-4000 is aimed at the business and home markets.

Users switch between color and monochrome by changing cartridges on the printer.

Toyota backs figure skating

toyota Canada is the title sponsor for the first Canadian Professional Figure Skating Championship.

The championship is scheduled for the Copps Coliseum in Hamilton Dec. 2-3.

Associate sponsors of the event are Kellogg’s Special K and Eaton’s department stores. The Sheraton Hamilton has been named the championship’s official hotel.

Network broadcast agreements have been signed with the CTV Television Network and its French-language counterpart, tva, and cbs in the u.s.

Estee Lauder for men line

estee Lauder Cosmetics has launched a cosmetic product for men that combines moisturizing properties with an ingredient that promotes mild skin exfoliation.

Lift off, which is being marketed under the company’s Aramis label, contains alpha-hydroxy fruit acid, a compound known for its ability to chemically loosen the bonds connecting the upper-most layer of skin cells.

Unitel/Gillette deal

a new cross-promotion from Unitel Communications and Gillette Canada is designed to expand the long-distance carrier’s customer base and drive sales for Gillette’s retailers.

The promotion, already running, lasts until Dec. 31. It offers consumers a $10 coupon for Gillette products and a $10 Unitel long-distance coupon if they buy two Gillette products and sign Unitel as their long-distance phone company.

New subscribers also get a month of free long-distance calls a year as long they remain with Unitel, and other long-distance savings.