Junior Achievement to run `successful people’ campaign

The Metro Toronto and York Region chapter of Junior Achievement is looking for a half-dozen 'successful people' to appear in a poster campaign slated for the fall.ja, a non-for-profit organization that gets its funding from companies and individuals, plans to run...

The Metro Toronto and York Region chapter of Junior Achievement is looking for a half-dozen ‘successful people’ to appear in a poster campaign slated for the fall.

ja, a non-for-profit organization that gets its funding from companies and individuals, plans to run the ad campaign to back a recently launched initiative aimed at convincing youths to stay in school.

‘The Economics of Staying in School’ involves a series of one-day sessions taught by business people and attended by grade eight students.

The sessions focus on such topics as the importance of schooling, of making the right career choice, and of learning how to budget money.

Greg Cochrane, chairman and chief executive officer of The Mariposa Group, which is donating creative for the campaign, says the advertising will serve the dual purpose of attracting professionals as session leaders and youngsters as attendees.

Cochrane, who was chairman of the Metro Toronto and York Region chapter of ja for the last two years and is past chairman and a director of JA Canada, says the goal of the program is to ‘reach every grade eight student in Metro, some 34,000 in all.’

Down the road, additional programs will be introduced as the ja chapter seeks to meet its target of providing ja programs for all children attending grades seven to 13 in the region.