Halloween catalogue pushes in-home events

Regal Greetings and Gifts, a leading catalogue marketer, is pushing the idea of Halloween as more than just a one-night event.Research into the celebration convinced it that because of the decline in trick-or-treating, many adults and children are taking part in...

Regal Greetings and Gifts, a leading catalogue marketer, is pushing the idea of Halloween as more than just a one-night event.

Research into the celebration convinced it that because of the decline in trick-or-treating, many adults and children are taking part in in-home events throughout the season that depend on decorations and party favors.

‘We find that our customers are particularly interested in anything that has to do with family, and parties associated with Halloween are really popular,’ says Susan Moore, Regal’s director of marketing.

Because of this increasing interest, Regal has released Spooktacular, its second Halloween mini-catalogue including paraphernalia such as costumes, decorations and a pumpkin carving set.

‘Its becoming more of an event,’ Moore says. `We’re seeing more popularity with decorating windows and doors, the lawn, that kind of thing.’

Regal has sold Halloween merchandise before, but, until last year, only in a catalogue that covered the six months including Christmas.

The same goods have sold much better in the separate mini-catalogue.

Moore says the catalogue is still in the trial stage, but adds Regal is pleased with the results from last year.

The Halloween catalogue is distributed by Regal representatives across Canada.