RMB book profiles Radio Success Stories

The Radio Marketing Bureau has just released the second volume of what it calls Radio Success Stories.The 124-page book records the details of successful radio campaigns for products as different as cellular phones and Prince Edward Island potatoes.For example, Radio Success...

The Radio Marketing Bureau has just released the second volume of what it calls Radio Success Stories.

The 124-page book records the details of successful radio campaigns for products as different as cellular phones and Prince Edward Island potatoes.

For example, Radio Success Stories says the p