The Ritvik Group of Montreal has selected Stringer Veroni Ketchum of Toronto to create a tv campaign for its Mega Bloks line of toys, specifically two new themed sets, The Fantasy Dream Home and the Legend Lion’s Kingdom.
Mega Bloks were developed by Ritvik in 1985 as big, safe and easy blocks to be used by children from the age of one, and have since expanded to include Maxi, Mini and Micro blocks.
Mega Blocks, made in Montreal and sold in more than 50 countries around the world, are No. 2 behind Lego in the $1.5-billion worldwide building block market.
Secure win for Warne
Security systems company ADT Canada has chosen Warne Marketing of Toronto as its agency for commercial and industrial markets. bbdo is adt’s agency for the residential market.
