Lanyon, MacLaren agree to part

After less than three months as president and chief creative officer of MacLaren:Lintas, Peter Lanyon and Tony Miller, MacLaren chief executive officer, have mutually agreed that Lanyon is not the right person for the job.Lanyon and Miller announced to clients and...

After less than three months as president and chief creative officer of MacLaren:Lintas, Peter Lanyon and Tony Miller, MacLaren chief executive officer, have mutually agreed that Lanyon is not the right person for the job.

Lanyon and Miller announced to clients and staff that Lanyon is leaving the agency to return to the role of a practising creative person.

The announcement, while a stunner to many people, comes at an upbeat moment at the MacLaren, Toronto office.

It came days after MacLaren learned that one of its cornerstone accounts, Molson Breweries, had given MacLaren a renewed vote of confidence.

Not only will the agency retain its assignments on the Canadian and Miller brands, but Molson has also indicated the agency is in line for a new product project.

Although keeping the Molson business has been Lanyon’s top priority since joining the agency in August, he was not, personally, critical to Molson’s decision.

Lanyon says his contribution has been in stabilizing the MacLaren creative department, restructuring it and bringing in some key new people.

‘The agency solved the Molson problem, not me,’ Lanyon says.

As to his decision to move on, Lanyon says simply:

‘Some situations just don’t work out. It was not a good fit between [my] talents and the role that the agency wanted me to play.

‘I found myself doing a ton of managing, whereas I love to do the creative work,’ he says.

Miller says that he and Lanyon had been discussing Lanyon’s role with the agency for some weeks, and when they agreed the fit was not right, ‘we thought it was far better to face up to it right now than to wait.’

Miller says he would like to find a replacement for Lanyon from within the Canadian market.

Lanyon says he has not made concrete plans.

‘I will be working one-on-one with clients, probably in some unconventional form,’ he says.