TSN, ACLK part ways

TSN The Sports Network has ended its five-year relationship with Ambrose Carr Linton Kelly of Toronto and is reviewing a selected list of agencies to take over the account.Jake Scudamore, tsn vice-president of marketing, says aclk put the network in an...

TSN The Sports Network has ended its five-year relationship with Ambrose Carr Linton Kelly of Toronto and is reviewing a selected list of agencies to take over the account.

Jake Scudamore, tsn vice-president of marketing, says aclk put the network in an excellent position from the consumer point of view, but adds tsn now wants to head in a new direction.

With the advent of interactive television and other new technologies, Scudamore says tsn is looking for an integrated marketing agency to take it into the future and help it provide added value for its advertisers. PS