For the Record: Media: Snow White cross-promos

The most popular video title - Snow White and the Seven Dwarfs with 27 million copies pre-sold - is linked to two cross-promotional campaigns from Unitel Communications and Eveready Canada.Unitel will send a $20 rebate to new customers who send in...

The most popular video title – Snow White and the Seven Dwarfs with 27 million copies pre-sold – is linked to two cross-promotional campaigns from Unitel Communications and Eveready Canada.

Unitel will send a $20 rebate to new customers who send in the insert enclosed in their Snow White cassettes and switch their long-distance service. The offer lasts until June.

Eveready’s offer is a $4 mail-in refund to consumers who buy a Snow White video and Energizer batteries. The refund requires two proofs of purchase Econo-paks or four proofs of purchase from regular pack batteries.

Disney Home Video is also offering on-pack coupons, and promoting the video with a tv and magazine campaign.