Singer markets CD on Internet

One of the latest advertisers on the Internet is a soprano with an international reputation and a new middle-of-the-road cd to sell.Riki Turofsky says she decided to market A River So Long on the Internet because of its obvious attractions for...

One of the latest advertisers on the Internet is a soprano with an international reputation and a new middle-of-the-road cd to sell.

Riki Turofsky says she decided to market A River So Long on the Internet because of its obvious attractions for someone such as her who does not have the promotional backing of a major recording label.

Turofsky says for independent performers to get airplay on easy listening stations is next to impossible without a label, so audiences do not hear their music and consequently do not buy recordings of it.

On the Internet, no such corporate presence is necessary.

Turofsky, citing superstition, has not checked the number of cds her Internet venture has sold, but says in the first 12 hours of A River So Long’s early October launch, about 100 people had downloaded its Internet file.

The Riki@magic.ca. file allows users to sample three excerpts from the cd, download a photograph of the singer, and retrieve information about buying the recording.

Buyers of A River So Long can also order it by calling a 1-800 number, or buying it in selected Sam the Record Man stores.

Turofsky says she needs to sell about 2,000 cds to recoup her financial investment in A River So Long.

Turofsky, who has had a varied career in the arts as well as being an opera singer, says it is her intention, in light of her own experience, to use the Internet to promote independent artists. DC