Spectravision gets video on demand

Spectravision, the leading supplier of in-room, pay-per-view entertainment and information services in the hotel and motel industry is introducing its Compressed Digital Video (cdv) system in Canada.The system employs satellite technology to transmit movies and other information directly to hotels, which...

Spectravision, the leading supplier of in-room, pay-per-view entertainment and information services in the hotel and motel industry is introducing its Compressed Digital Video (cdv) system in Canada.

The system employs satellite technology to transmit movies and other information directly to hotels, which can then offer cd-quality video-on-demand services to guests, as well as provide a forum for advertising targetted at the corporate traveller.

‘That’s an incredibly attractive audience for advertisers,’ says Janet Dalicandro, managing director of SpectraVision Canada.

The new digital network will also allow SpectraVision to deliver a broader range of services including video teleconferencing, travel reservation services, and interactive training programs for the lodging industry.

SpectraVision expects to install 250 to 300 systems in Canadian hotels by the end of next year.

The decision to upgrade its services came as a result of research conducted by consultants Bain & Co., which showed the consumer and the industry wanted more and higher quality services.

She says SpectraVision will be seeking Canadian advertisers by the end of 1995.

The cdv service is available in about 1,300 hotels in the u.s.