Campaign Sprints into the Maritimes

Sprint Canada has rolled its long-distance telephone savings plan, The Most Worldwide, into Atlantic Canada.A multimedia campaign consisting of television and print advertising, direct mail, telemarketing and public relations has been launched in New Brunswick, Nova Scotia and Prince Edward Island.The...

Sprint Canada has rolled its long-distance telephone savings plan, The Most Worldwide, into Atlantic Canada.

A multimedia campaign consisting of television and print advertising, direct mail, telemarketing and public relations has been launched in New Brunswick, Nova Scotia and Prince Edward Island.

The campaign will get under way in Newfoundland in eight to 10 weeks.

Sprint Canada is a wholly owned subsidiary of Call-Net Enterprises of Toronto. PS