For the Record: Agencies: A&P gets Ikea family

After a review, Burlington, Ont.-based Ikea Canada has picked Ammirati & Puris of Toronto to handle its Ikea Family account, resigned by previous agency Ogilvy & Mather Direct.Ikea Family is the retailer's loyalty card business, which will primarily consist of direct...

After a review, Burlington, Ont.-based Ikea Canada has picked Ammirati & Puris of Toronto to handle its Ikea Family account, resigned by previous agency Ogilvy & Mather Direct.

Ikea Family is the retailer’s loyalty card business, which will primarily consist of direct response advertising and direct marketing, as well as consultation on developing the loyalty concept.

Geoffrey B. Roche & Partners Advertising of Toronto handles advertising for Ikea with a budget estimated in the area of $5 million a year.