Imax display gives the big picture

Client: Imax CorporationExhibit builder: Exhibits InternationalWinner of President's Award of ExcellenceDescription: This 20-foot x 20-foot peninsula custom exhibit is constructed with box-frame panels, using rotolocks and bolts for assembly, and is finished in black Zolatone paint and metallic laminates.A massive pair...

Client: Imax Corporation

Exhibit builder: Exhibits International

Winner of President’s Award of Excellence

Description: This 20-foot x 20-foot peninsula custom exhibit is constructed with box-frame panels, using rotolocks and bolts for assembly, and is finished in black Zolatone paint and metallic laminates.

A massive pair of 3-D Imax glasses extend along the entire back wall, reaching 10 feet at their highest point and featuring two large lightboxes.

The fascia, with chaser lights, curves around the top of the exhibit and provides corporate identification. The outer curved wall showcases feature movies, providing a backdrop for a semi-private area with a movie reel-shaped table and stools.

The opposite front corner has a built-in continuous play video to attract passersby.

Client objectives:

- To project the image of a company that is dynamic and professional.

- To show that Imax is a leader in special cinema technology, and is a producer of large-format films.

Objectives achieved:

The combination of brushed silver laminate and textured black Zolatone paint provides strong visual impact, as well as an environment that imparts confidence and professionalism.

The construction, material, and specially selected finishes were intended to be a reflection of the sophisticated engineering of the client’s state-of-the-art systems.

To highlight Imax’s milestone in special cinematography, a sinuous, large, film-like header with chaser lights wraps around the perimeter of the exhibit. This represents the 70-millimetre film that Imax developed several years ago.

The innovation of Imax 3-D technology was reinforced with contemporary graphics and a multimedia presentation.

The fascia panels can be removed easily and restructured to change the booth configuration from 20 x 20 to 10 x 20.

The fundamental design incorporates elements that appeal to the entertainment- and education-oriented customer.

By changing the graphics and movie highlights, a specific customer can be targetted.

In order to effectively present the Imax 3-D technology, a pair of huge 3-D glasses were used as the focal point of the exhibit.

The scaled replica was meticulously constructed from a prototype pair. In place of the special lenses, the enormous frames are used to highlight scenes from Imax’s 3-D movies and for rear projection of movie trailers.