INSO ponders ad needs

Micro-Boutique Educative, a computer reseller with five offices in Quebec and one in Toronto, has yet to decide whether it will name a full-time ad agency to handle advertising for inso.inso is a new company formed Nov. 9 by Micro-Boutique.Located in...

Micro-Boutique Educative, a computer reseller with five offices in Quebec and one in Toronto, has yet to decide whether it will name a full-time ad agency to handle advertising for inso.

inso is a new company formed Nov. 9 by Micro-Boutique.

Located in Toronto, it specializes in developing integrated digital systems for medium-sized office environments.

Phrixo Tsakpinoglou, president and chief executive officer of Micro-Boutique and president of inso, says the firm is still considering its advertising options.

Advertising for the corporate launch of inso, including ads in The Financial Post and The Globe and Mail, was created on a project basis by Cabana Seguin of Montreal.

A spokesperson for inso said the firm might retain Cabana Seguin as a promotional agency, but the decision is still up in the air.

On-going business

Terry Moshenberg, head of Launch Pad, the public relations company that developed the corporate launch program for inso, says he is interested in landing inso’s on-going advertising and communications business.

Micro-Boutique manages its advertising in-house.

Over the next six months, inso will require advertising for the launch of five company divisions each specializing in a different aspect of office computing.

The divisions are: digital pre-press, document management and imaging, computer automated design (cadd), motion media (broadcast and professional video) and connectivity.

The latter division is where inso devises ways to integrate the computer hardware that offices use in each of the preceding divisions.

The company’s Bay Street facility houses hardware suites for each division, so customers can design and test complex integrated systems before making a buying decision.

inso’s roster of strategic vendors include Apple Canada, Alias Research, Silicon Graphics and Hewlett-Packard. PA