John A. Munro is executive vice-president of Calgary-based Greyhound Lines of Canada.

Frank Palmer has developed brilliant strategies, but, Frank is not a brilliant strategist.

Frank has developed brilliant tactics, but, Frank is not a brilliant tactician.

Frank has developed brilliant creative, but, Frank is not a creative genius.

Frank’s brilliance is his willingness to trust and invest in people.

He knows when to be hands-on, but, more importantly, he knows when to be hands-off – to let people that he has nurtured really show their stuff.

Frank has not only developed an excellent creative team, he has also built a team of individuals who are not afraid to argue with a client.

They are not afraid to tell a client when the client is wrong.

This integrity is one of the reasons that we selected Palmer Jarvis to be the agency-of-record for Greyhound Lines of Canada.

Based on its performance to date, we look forward to a long-term relationship.