For the Record: Agencies: O.J. to Saatchi

Saatchi & Saatchi Advertising of Toronto has been awarded the Canadian business for the Florida Department of Citrus.Saatchi of New York has the u.s. assignment.The agency will be promoting the benefits of Florida orange juice, beginning with a radio campaign in...

Saatchi & Saatchi Advertising of Toronto has been awarded the Canadian business for the Florida Department of Citrus.

Saatchi of New York has the u.s. assignment.

The agency will be promoting the benefits of Florida orange juice, beginning with a radio campaign in January that is a co-operative effort between the Florida department and six Ontario food retailers.