For the Record: Miles names SMW

Miles Canada of Etobicoke, Ont. has named SMW Advertising as its consumer care brand agency.Miles' previous agency was Rubel & Schwab. Both agencies are of Toronto.The announcement comes on the heels of Miles' purchase of Sterling Health in Nov. SMW, which...

Miles Canada of Etobicoke, Ont. has named SMW Advertising as its consumer care brand agency.

Miles’ previous agency was Rubel & Schwab. Both agencies are of Toronto.

The announcement comes on the heels of Miles’ purchase of Sterling Health in Nov. SMW, which was Sterling’s former agency, will continue to handle the former Sterling brands now managed by Miles.