Health awards account

The $10-million Health Canada advertising account has been awarded to the consortium of Vancouver-based Palmer Jarvis Advertising and Communications bleu blanc rouge of Montreal for a three-year term.The assignment includes advertising for the government's anti-smoking and substance-abuse initiatives.On the short-list were...

The $10-million Health Canada advertising account has been awarded to the consortium of Vancouver-based Palmer Jarvis Advertising and Communications bleu blanc rouge of Montreal for a three-year term.

The assignment includes advertising for the government’s anti-smoking and substance-abuse initiatives.

On the short-list were incumbent agency McKim Advertising of Winnipeg; Toronto agencies Freeman Rodgers Battaglia and Vickers & Benson Advertising; bcp of Montreal, and, in a joint pitch, Parallel Strategies of Calgary and Bos of Montreal. PS