Miller invites BBDO to do Red Dog in U.S.

BBDO will be developing new Red Dog advertising in 1995 for Miller Brewing in the u.s., and could also work on other projects for the company.Actor Tommy Lee Jones, the voice of the Red Dog character, will also be used in...

BBDO will be developing new Red Dog advertising in 1995 for Miller Brewing in the u.s., and could also work on other projects for the company.

Actor Tommy Lee Jones, the voice of the Red Dog character, will also be used in all 1995 work.

Mike Johnson, brand manager for Red Dog and head of new business development for Miller, says BBDO Canada has done a ‘tremendous job for the brand’ and will be asked to submit ideas for any new Miller projects.

bbdo’s Red Dog advertising for Molson Breweries was used for the u.s. launch by Miller this past October.

The advertising was slightly modified because the product in the u.s. is a golden lager, rather than the Canadian ale/lager combination.

Johnson says the beer launch has been a big success.

It went on sale in seven southeastern states Oct. 3, and is rolling out as fast as it can be produced and put into stores. PS