TSN The Sports Network has split the creative portion of its business between Toronto shops Prism Communications and BBDO Retail.

Media Buying Services retains the media assignment.

Prism will handle trade advertising programs directed to advertisers and agencies, while BBDO Retail has the consumer assignment, which includes advertising to cable customers and cable companies.

tsn conducted a search of selected agencies after ending a five-year relationship with Ambrose Carr Linton Kelly of Toronto in November. PS