Centura Brands, Montreal-based distributor of hair care products, has chosen Tremblay/ Lachance Communication-Marketing of Montreal to handle advertising for existing Quebec-only brand, La Coupe.

The budget is less than $500,000.

TEK Publicite Conseil, Martel et Compagnie and Hemisphere Communication were on the short-list.

Centura will be looking for an English-language agency to handle other brands in the first quarter of this year.