In brief: Canstar picks Genesis

Canstar Sports Group has moved its media buying assignment to Genesis Media, which has been responsible for media planning since fall 1993, from Media Buying Services, Toronto.A $1-million media buy has been scheduled for 1995.Vickers & Benson Advertising, an affiliate of...

Canstar Sports Group has moved its media buying assignment to Genesis Media, which has been responsible for media planning since fall 1993, from Media Buying Services, Toronto.

A $1-million media buy has been scheduled for 1995.

Vickers & Benson Advertising, an affiliate of Genesis, is Canstar’s creative agency.

Canstar makes and markets hockey equipment, skates and inline skates under names such as Bauer, Cooper and Daoust.