The Toronto Argonauts football club has picked Roche Macaulay & Partners of Toronto from a field of four agencies to handle advertising for its 1995 season.
A multimedia campaign is expected late next month or early March to coincide with the team’s annual season ticket drive.
The Argos club has recently been bought by TSN The Sports Network and is headed by newly appointed president Bob Nicholson, who was previously with the Toronto Blue Jays’ baseball organization.
