Kraft products to carry hockey cards

For the eighth consecutive year, Kraft Canada has teamed up with the nhl and the National Hockey League Players Association on a hockey card promotion.The 1995 collection features four card series representing 72 limited edition cards.The cards are available this month...

For the eighth consecutive year, Kraft Canada has teamed up with the nhl and the National Hockey League Players Association on a hockey card promotion.

The 1995 collection features four card series representing 72 limited edition cards.

The cards are available this month to March with the purchase of specially marked packages of Kraft Dinner, JELL-O Pudding Snacks, JELL-O Instant Pudding and Kraft Peanut Butter.

Kraft Dinner offers 28 oversized ‘Masked Defender’ goaltender cards on their back panels.

The Kraft Dinner 12-pack also features a life-size 3-D goalie mask insert, made of cardboard, with eight to collect.

The JELL-O Instant Pudding offers 14 ‘action hero’ cards on the back panel of the product, and inside JELL-O Pudding Snacks is a pair of ‘sharp Shooter’ cards and a National Hockey League team logo for coloring.

Under each lid of Kraft Peanut Butter jars are two double-sided discs of the 1994 nhl award winners and that year’s all-star team.

Consumers will also have the chance to win nhl prizes with a Kraft Peanut Butter contest.

To support the promotion, Kraft Canada is running three 30-second tv spots for Kraft Peanut Butter and Kraft Dinner on children’s programming.

The spots began Jan. 9 and run for four weeks.

They were produced by J. Walter Thompson in Toronto. DC