Canadian House & Home debuts supplement

The first of a series of standalone supplements from top home decor title Canadian House and Home debuts this September with a guaranteed 60,000 print run and minimum perfect bound 100 pages.Called Decorating Projects, the supplement originated with Weekend Workshop, a...

The first of a series of standalone supplements from top home decor title Canadian House and Home debuts this September with a guaranteed 60,000 print run and minimum perfect bound 100 pages.

Called Decorating Projects, the supplement originated with Weekend Workshop, a popular feature in the eight-times-a-year glossy that shows readers how to make garden planters or cushions.

Lynda Reeves, publisher of Canadian House and Home, says as well as the Decorating Projects supplement, planned for the spring and fall of 1996, are gardening supplements.

Also in the works are food/entertainment and travel supplements.

Reeves says every supplement will have a ‘home slant.’

She says Canadian House and Home will promote Decorating Projects with in-house ads, adding other advertising is being considered.

She says Canadian House and Home has moved into supplements since they make more sense than starting new titles.

Newsstand price of the Decorating Projects supplement is $4.95.

Reeves says some copies may be distributed through sponsorship deals with advertisers, and Canadian House and Home has a toll-free number its readers can call to reserve their copies of Decorating Projects.

Drawing on PMB ’94 data, the rate card for Decorating Projects paints a portrait of a market that is better off, better educated and professional or white collar.

A full-page four-color ad in Decorating Projects is $4,750. DC