account action

- Sprint Canada has awarded advertising for its business long-distance telephone service to Grey Canada, its residential long-distance agency, making it Grey's third largest client.- Tourism Vancouver has assigned its $1-million account to Palmer Jarvis, of Vancouver, after a review of...

- Sprint Canada has awarded advertising for its business long-distance telephone service to Grey Canada, its residential long-distance agency, making it Grey’s third largest client.

- Tourism Vancouver has assigned its $1-million account to Palmer Jarvis, of Vancouver, after a review of three agencies, including incumbent Dome/FCB and Scali McCabe Sloves.

- The Cumberland Drugs chain of 64 stores has switched its creative account to Communications bleu blanc rouge, of Montreal, from Tam Tam Publicite, also of Montreal. Media Experts handles buying.

- Nike Canada, previously with the u.s. company’s agency, has chosen Cossette Communication-Marketing of Toronto as its first Canadian shop.

- Century 21 real estate chain has moved its planning and buying assignment for Quebec to Strategem, of Montreal. Martel et compagnie adapts creative from u.s. agency Townsend & O’Leary, of California.

- The Bestseller and Feature Presentation national book, movie and music chains have picked The Chris Hughes Company, of Toronto, as advertising agency.

- Musee de la civilisation de Quebec, previously with bos, chose Communications bleu blanc rouge, of Montreal, as creative agency. The media buy estimated at more than $300,00 is handled by Challenge, of Montreal.