For the record: Diners Club/enRoute campaign

Diners Club/enRoute has a multimedia campaign going in Montreal to promote the quality of the card's customer service.Using the slogan, 'We do the world for business,' the campaign uses tv, print and airport billboards.The campaign broke in January. The tv spots...

Diners Club/enRoute has a multimedia campaign going in Montreal to promote the quality of the card’s customer service.

Using the slogan, ‘We do the world for business,’ the campaign uses tv, print and airport billboards.

The campaign broke in January. The tv spots ran for eight weeks in that month, and the print ads are running for four months. The airport billboard ads will be displayed throughout the year.

Cossette Communication-Marketing developed the campaign.