New media: hype!/mca internet deal

Toronto-based Hype!, a marketing communications company and operator of an Internet site dedicated to the arts, entertainment, pop culture, and tourism has signed a deal with MCA Canada to market the Jazz Inspiration and Jazz Allegiance music labels on the Internet.Hype!...

Toronto-based Hype!, a marketing communications company and operator of an Internet site dedicated to the arts, entertainment, pop culture, and tourism has signed a deal with MCA Canada to market the Jazz Inspiration and Jazz Allegiance music labels on the Internet.

Hype! has created a Jazz Inspiration home page (http://www.hype.com/jazz_inspiration/) from which users can download 30 seconds of sound samples from about 15 cds, and then order a cd with a credit card number through an electronic mail order.

A Jazz Allegiance page is in the making.

‘I think its a great way to get exposure for Canadian music around the world,’ says Greg Rubidge, president of Hype!

Hype! has its own site at http://www.hype.com.