Ken Koo Creative Group of Vancouver has been named Asian marketer for Canadian Airlines International .

Ken Koo will work in conjunction with the airline’s agencies – TBWA Chiat/Day and Ogilvy & Mather Direct.

Various other companies, including Can-Asian Advertising of Toronto, have worked on projects for Canadian in the past.

But because of the importance of the Chinese-Canadian market, the airline has stepped up its efforts and wants advertising to be more consistent.

Canadian’s Asian destinations are Hong Kong, Beijing and Shanghai.