Accenta CD security system

A small Canadian manufacturer specializing in modular retail displays has launched a retail anti-theft device for compact disks and cassette tapes.At any given time in the u.s., it is estimated there are about 250 million individual cds and cassette tapes sitting...

A small Canadian manufacturer specializing in modular retail displays has launched a retail anti-theft device for compact disks and cassette tapes.

At any given time in the u.s., it is estimated there are about 250 million individual cds and cassette tapes sitting on store shelves.

Mississauga, Ont.-based Accenta is betting the Accenta Security Case has the potential to nab 8% to 10 % of that market.

The Security Case is essentially a clear plastic cover that uses a patented magnetic locking mechanism to secure the cd or tape inside.

Once the lock is activated, it can be deactivated only by a specialized magnetic tool kept behind the counter.

If an attempt is made to remove a case – with or without a cd or cassette inside – from the store, a conventional bar code on the case will trigger an alarm.

Retailers of cds and cassettes generally lose between 2.5% and 5% of their sales to theft, of which 60% to 65% is attributed to customer theft.

Accenta owner Ulf Ernetoft says the Security Case, which sells for about $1 apiece, will virtually eliminate customer theft, thereby paying for itself in six to nine months.

Advertising for Accenta Security Case was developed by Arscott Ticar Kobli Integrated Communications of Mississauga, Ont.

Accenta officially unveiled the product Feb. 22 in San Diego at the annual conference and trade show held by the National Association of Recording Merchandisers.

Ernetoft says the trade show is an efficient way to gain immediate awareness in the industry, adding he is following up with a direct-mail ad campaign targeting 12,500 retail company decision-makers and full-page print ads in selected trade publications.