Blitz wins Fleche D’Or

The Wyeth-Ayerst campaign `Origin,' created by promotion house Blitz, has won the Fleche D'Or award for best Quebec direct marketing campaign.The annual competition, organized by Societe Quebecoise de Marketing Direct (sqma), also named Selection (Reader's Digest) executive Bernard Poirier direct marketing...

The Wyeth-Ayerst campaign `Origin,’ created by promotion house Blitz, has won the Fleche D’Or award for best Quebec direct marketing campaign.

The annual competition, organized by Societe Quebecoise de Marketing Direct (sqma), also named Selection (Reader’s Digest) executive Bernard Poirier direct marketing personality of the year.

Top performer FCB Direct picked up three gold awards in the competition including the Caples International Prize for its Air Canada campaign. LRB