PMB Index

A Vancouver snapshotData in this column are sourced from the PMB'94 study using its Vancouver sample.Percent of Vancouverites who took a vacation by air in the past 2 years: 15Nationally: 8Index of Canada Savings Bond purchases inVancouver: 155Canada: 100Credit union used...

A Vancouver snapshot

Data in this column are sourced from the PMB’94 study using its Vancouver sample.

Percent of Vancouverites who took a vacation by air in the past 2 years: 15

Nationally: 8

Index of Canada Savings Bond purchases in

Vancouver: 155

Canada: 100

Credit union used to obtain a mortgage, Vancouver

index: 205

Percent of owned homes in Vancouver over

$300,000: 17

Toronto: 10

Montreal: 2

Percent of Vancouverites with a Japanese car in the household: 24

Nationally: 14

Canadian light beer drinkers in Vancouver: 81

Canadian draught beer: 134

Percent of women in Vancouver spending over $21 a month on cosmetics: 21

Women nationally: 16

Index of Vancouver households eating lamb more than twice a month: 140

Canada: 100

An ‘index’ figure in this column shows how a particular measure relates to the relevant population. It indicates whether the figure is above average (over 100) or below the average (under 100.)

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.