Choice chooses hockey stars

By gosh and by golly, it's Howie Meeker. And there's the Pocket Rocket - Henri Richard.Both hockey luminaries star in this year's national tv campaign for Choice Hotels Canada that broke April 1 and runs for five weeks.The target audience for...

By gosh and by golly, it’s Howie Meeker. And there’s the Pocket Rocket – Henri Richard.

Both hockey luminaries star in this year’s national tv campaign for Choice Hotels Canada that broke April 1 and runs for five weeks.

The target audience for the advertising are corporate travellers.

Viviane Joly, manager of marketing information for Choice Hotels Canada, says research showed older hockey players are an effective and affordable way to break through clutter and reach the desired audience.

Meeker appears in the English spot. Richard appears in the French. DC