DDB Needham benefits from Heinz pet food purchase

H.J. Heinz Company of Canada has added the assignment for its newly acquired pet food products to the rest of its portfolio at DDB Needham, Toronto.Pittsburgh-based H.J. Heinz completed the acquisition of all the Canadian and u.s. pet food business of...

H.J. Heinz Company of Canada has added the assignment for its newly acquired pet food products to the rest of its portfolio at DDB Needham, Toronto.

Pittsburgh-based H.J. Heinz completed the acquisition of all the Canadian and u.s. pet food business of The Quaker Oats Company earlier this month.

In Canada, those brands include Kibbles `n Bits dry dog food, Pounce treats for cats, and dog treats Jerky Treats, Pup-Peroni, Canine Carry-Outs, and T-Bone biscuits.

The products had not been advertised by Quaker in Canada for years. PS