Letters: Controversial ad

I'm writing to apologize to any Strategy readers that were offended by the Vision Conference ad that ran in the March 20 issue of your publication.The agency that produced the material, Palmer Jarvis, designed it with the objective of breaking through...

I’m writing to apologize to any Strategy readers that were offended by the Vision Conference ad that ran in the March 20 issue of your publication.

The agency that produced the material, Palmer Jarvis, designed it with the objective of breaking through the clutter of conference advertising and making people in our business think about their future.

Although those objectives were achieved, some people were offended by the ad.

The Vision Committee apologizes to these people and wants you to know that we have taken steps to address the negative impact of the campaign.

First, contributions have been made to the spca and a Vancouver food bank in the amounts of $250 each.

Second, the conference creative has been changed to a more positive message. Third, the committee has learnt several valuable lessons in conference marketing which will be carried forward to future events.

Vision 95 is a one-day conference held every May in Vancouver. The conference is organized by a volunteer committee and is backed by the bcama, the aaabc and the aca.

This year’s event will be held May 17 at the Hyatt Regency hotel.

Heather MacKenzie

Chair, Vision 95

Vancouver