Winnipeg-based Women’s Television Network (wtn), one of eight specialty cable services launched in January, will adopt a new attitude this fall.

The service, which started with the concept of providing programming for, by and about women, is repositioning itself with the help of newly hired ad agency Enterprise Advertising of Toronto.

Part of the new strategy is to place more of an emphasis on the acronym wtn, rather than the full name of the station.

This will be communicated with a mixed-media advertising campaign and the addition of new programming, much of it proprietary. PS