The 9th edition of Mondial de la Publicite Francophone is scheduled for Oct. 5-6 in Quebec City.

The event’s program includes an examination of the state of international French-language advertising, and a parallel competition.

Also on the program, American management consultant Larry Light, a former agency executive and university lecturer, is this year’s keynote speaker at a brand equity seminar entitled ‘Marque ou Creve.’ Light is past chair of the Coalition for Brand Equity, and a former executive vice-president with BBDO Worldwide and operations director with Bates Worldwide.

For additional information on the Mondial, telephone (514) 281-8312. PS