It is business as usual for Campbell Soup Company’s Canadian shops.
The recent u.s. shuffle of the Chunky Soup account to FCB/ Leber Katz Partners from Bates Worldwide will not affect the Canadian assignments.
FCB/Leber Katz Partners is a unit of True North Communications.
Earlier this year in the u.s., Campbell consolidated its US$100 million media assignment with True North Media, formerly FCB Media.
BBDO Canada has had the Canadian media buying assignment for more than five years and handles creative for the Chunky, Swanson, Habitant, and Prego brands.
Bates has creative duties for Red & White, V8 and Home Cooking, and Ogilvy & Mather takes care of Pepperidge Farm.