Account Action

Taco Bell, operated by Tricon Global Restaurants (Canada), has moved its $5-million advertising business to TBWA Chiat/Day of Toronto as part of a North American alignment. The business had been with Harrod & Mirlin/FCB. The National Post has awarded the...

Taco Bell, operated by Tricon Global Restaurants (Canada), has moved its $5-million advertising business to TBWA Chiat/Day of Toronto as part of a North American alignment. The business had been with Harrod & Mirlin/FCB.

The National Post has awarded the assignment for its spring campaign to Holmes & Lee, after meeting with a handful of smaller shops. The value of the assignment has not been disclosed.

The Ontario Science Centre has awarded its $800,000 account to Harrod & Mirlin/FCB following a review that included Axmith McIntyre Wicht, Communiqué, Echo Advertising, Ranscombe & Co. and Wolf Group on the shortlist. The incumbent was MacPhee & Partners. All are Toronto agencies.

The Turkish Ministry of Tourism has awarded its North American account to Bensimon*Byrne*D’Arcy of Toronto for the seventh year following an annual review of the business. Mediavest Worldwide, the agency’s media unit, handles the buying and planning assignment.

King City, Ont.-based ClubLink Corporation, a network of golf clubs and resorts in Ontario and Quebec, has hired Sharpe Blackmore Saffer Euro RSCG as its agency of record. The duo will build on the success they had with a series of direct mailings done in 1999.

Vancouver, B.C.-based St. Paul’s Hospital Foundation has named Palmer Jarvis DDB its AOR for a two-year stretch. The assignment includes long-term strategic planning, an awareness campaign and production.

The newly formed Resorts Atlantic Marketing Council (RAMC) has appointed Greenfield Hospitality Services to handle group sales and marketing outside of Atlantic Canada. The RAMC is a partnership between the Atlantic Canada Opportunities Agency and six resorts, with the goal of increasing awareness of the region as a corporate meetings and incentive destination.

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.
TheGarden_FL

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.