Direct Tech

SIX FROM SAP SAP AG of Frankfurt, Germany, and its Canadian subsidiary, SAP Canada, have announced the launch of six new customer relationship management solutions within e-business solutions. The new components include the Internet sales, Internet customer self-service, service interaction...


SAP AG of Frankfurt, Germany, and its Canadian subsidiary, SAP Canada, have announced the launch of six new customer relationship management solutions within e-business solutions. The new components include the Internet sales, Internet customer self-service, service interaction centre, field sales, field service and business partner collaboration solutions. Delivered through the role-based portals of Workplace, these business solutions aim to provide organizations with the means to become more customer-centric and to better attract and retain customers through productive and personalized relationships. The customer relationship management solution is available through a licensing model as part of the edition 1 update.


Toronto-based e-commerce services and software company Novator Systems has announced that its Internet Reminder Service (IRS) is now available as an embedded service within e-retail and other corporate Web sites. IRS is a free e-mail service that automatically generates reminders to customers regarding birthdays, anniversaries and other important events. Users of the service register a personal account and indicate specific dates and details. The service then automatically sends the appropriate e-mail reminders on the dates specified by the user. Novator has recently embedded the push marketing tool within several e-retail Web sites, including the AltaVista Canada Shopping Guide.


Shift4 Corporation’s new credit card technology isn’t like money in the bank. It is money in the bank. Or, to use the Las Vegas, Nev.-based company’s spelling, it’s ‘$$$ IN THE BANK’ – Shift4′s latest electronic payment application. $$$ IN THE BANK delivers real-time credit card authorizations to multiple points of sale through a universal, P.C.-based authorization gateway. An accounting/audit module enhances the application to create a complete credit card processing and management system. The payment application can also be integrated into any business environment, regardless of technology platform, communication protocol, network type or banking relationship.


Orange, Calif.-based Experian has recently released Intravue, a database solution it says will allow organizations to better manage their customer relationships. The solution is designed to maximize contact management strategies while providing online access to a full marketing database from a remote PC. Intravue comprises six elements: Data Factory, Data Store, modeling and data mining, business intelligence, campaign management and consulting services. Data Factory is designed to build and maintain relational marketing data warehouses that perform data transformations, PIN assignments, data aggregations and metadata management. Data Store links to Experian’s data content for an extensive view of what the company calls ‘the customer universe.’


Generation 5 Data Modeling and Statistical Analysis has released Canadian Postal Target Markets (CPTM) 1999. CPTM is billed as a three-in-one direct marketing tool and reference guide with current-year estimates of demographic characteristics and household expenditures. The 1999 edition includes three titles: Demographics and Expenditures, Mosaic consumer segments and Forward Sortation Area (FSA) maps. There are also regional editions for the Atlantic provinces, Quebec, Ontario, the Prairie provinces and British Columbia.

Google launches a campaign about news connections

The search engine is using archival footage to convey what Canadians are interested in.

Google Canada and agency Church + State have produced a new spot informed by research from the search giant that suggests it is a primary connector for Canadians to the news that matters to them – a direct shot across the bow of the legislators presently considering Bill C-18.

In a spot titled “Connecting you to all that’s news,” the search giant harnesses archival footage reflective of many of the issues Canadians care about deeply, including the COVID-19 pandemic, climate change, truth and reconciliation and the war in Ukraine, to demonstrate the point that many Canadians turn to Google as a gateway to the information and news they’re seeking.

“From St. John’s to Victoria and everywhere in between, when Canadians want to understand or get updated on the most pressing topics, Google connects them to the news sources that provide it,” says Laura Pearce, head of marketing for Google Canada. “All of us at Google are proud to be that consistent and reliable connection for Canadians to the news they’re searching for.”

In some ways, the goal of the campaign was to tap into the varied emotional responses that single news stories can have with different audiences across the country.

“News may be factual, but how people respond to it can be very emotional,” explains Ron Tite, founder and CCO at Church + State. “Importantly, those emotions aren’t universal. One news story can create completely different reactions from different people in different places. Because of that, we simply wanted to let connecting to news be the focus of this campaign. We worked diligently to license a wide variety of actual news footage that we felt would resonate with Canadians.”

The campaign can be seen as a statement by the search provider on Bill C-18 – the Online News Act – that is currently being deliberated by a parliamentary committee. That legislation seeks to force online platforms such as Meta’s Facebook and Alphabet’s Google to pay news publishers for their content, echoing a similar law passed in Australia in 2021. The Act has drawn sharp rebukes from both companies, with Facebook threatening to ban news sharing on its platform.

Google Canada is not commenting on whether this new campaign is a response to C-18, but it has been public in its criticism of the legislation. In testimony delivered to parliament and shared on its blog, Colin McKay, the company’s head of public policy and government relations, said, “This is a history-making opportunity for Canada to craft world-class legislation that is clear and principled on who it benefits.” However, he noted that C-18 is “not that legislation.”

The campaign launched on Oct. 24 and is running through December across cinema, OLV, OOH, podcast, digital and social. Airfoil handled the broadcast production.