Direct Tech

SIX FROM SAP SAP AG of Frankfurt, Germany, and its Canadian subsidiary, SAP Canada, have announced the launch of six new customer relationship management solutions within e-business solutions. The new components include the Internet sales, Internet customer self-service, service interaction...


SAP AG of Frankfurt, Germany, and its Canadian subsidiary, SAP Canada, have announced the launch of six new customer relationship management solutions within e-business solutions. The new components include the Internet sales, Internet customer self-service, service interaction centre, field sales, field service and business partner collaboration solutions. Delivered through the role-based portals of Workplace, these business solutions aim to provide organizations with the means to become more customer-centric and to better attract and retain customers through productive and personalized relationships. The customer relationship management solution is available through a licensing model as part of the edition 1 update.


Toronto-based e-commerce services and software company Novator Systems has announced that its Internet Reminder Service (IRS) is now available as an embedded service within e-retail and other corporate Web sites. IRS is a free e-mail service that automatically generates reminders to customers regarding birthdays, anniversaries and other important events. Users of the service register a personal account and indicate specific dates and details. The service then automatically sends the appropriate e-mail reminders on the dates specified by the user. Novator has recently embedded the push marketing tool within several e-retail Web sites, including the AltaVista Canada Shopping Guide.


Shift4 Corporation’s new credit card technology isn’t like money in the bank. It is money in the bank. Or, to use the Las Vegas, Nev.-based company’s spelling, it’s ‘$$$ IN THE BANK’ – Shift4′s latest electronic payment application. $$$ IN THE BANK delivers real-time credit card authorizations to multiple points of sale through a universal, P.C.-based authorization gateway. An accounting/audit module enhances the application to create a complete credit card processing and management system. The payment application can also be integrated into any business environment, regardless of technology platform, communication protocol, network type or banking relationship.


Orange, Calif.-based Experian has recently released Intravue, a database solution it says will allow organizations to better manage their customer relationships. The solution is designed to maximize contact management strategies while providing online access to a full marketing database from a remote PC. Intravue comprises six elements: Data Factory, Data Store, modeling and data mining, business intelligence, campaign management and consulting services. Data Factory is designed to build and maintain relational marketing data warehouses that perform data transformations, PIN assignments, data aggregations and metadata management. Data Store links to Experian’s data content for an extensive view of what the company calls ‘the customer universe.’


Generation 5 Data Modeling and Statistical Analysis has released Canadian Postal Target Markets (CPTM) 1999. CPTM is billed as a three-in-one direct marketing tool and reference guide with current-year estimates of demographic characteristics and household expenditures. The 1999 edition includes three titles: Demographics and Expenditures, Mosaic consumer segments and Forward Sortation Area (FSA) maps. There are also regional editions for the Atlantic provinces, Quebec, Ontario, the Prairie provinces and British Columbia.

Corner Officer Shifts: Martin Fecko leaves Tangerine

Plus, PointsBet Canada and Thinkific name new marketing leaders as Lole gets a new ecommerce VP.
Corner Office

Martin Fecko departs Tangerine 

After roughly two years of serving as Tangerine’s chief marketing officer, Martin Fecko has a new gig. And this time, the financial services vet will apply his marketing leadership to a new sector, having been named CMO of Dentalcorp.

Fecko will lead the dental network’s end-to-end patient journey, support its overall growth, and work to maximize patient experiences across every touchpoint, the company said in a release.

“Martin’s in-depth expertise in engaging and retaining customers through a digitally enabled experience will be valuable in realizing our vision to be Canada’s most trusted healthcare network,” said Dentalcorp president Guy Amini.

Prior to joining Scotiabank’s digital-only banking brand in late-2019, Fecko was country manager for Intuit Canada and spent 10 years at American Express in consumer and digital marketing.

PointsBet Canada nabs former Bell marketer as it pursues expansion

Dave Rivers has joined PointsBet, an online gaming and sports betting operator, as Canadian VP of marketing.

Rivers joins from Bell, where he was most recently director of brand marketing and sponsorship, responsible for driving the company’s national sponsorship strategy and portfolio. He will report to PointsBet Canada chief commercial officer Nic Sulsky.

According to Sulsky, Rivers will “play a key role as we prepare to launch a business that is unique to our roots here in Canada.”

PointsBet has a significant presence in Australia, where it was founded, and in the U.S. In July, it named Scott Vanderwel, a former SVP at Rogers, as CEO of its Canadian subsidiary, one of several hires aimed at establishing the company’s presence locally.

Thinkific names first CMO among other executive appointments

Vancouver’s Thinkific, a platform for creating, marketing and selling online courses, has appointed Henk Campher as its first chief marketing officer as it invests in marketing to support its growth plans. It has also upped Chris McGuire to the role of chief technology officer and moved former CTO and co-founder Matt Payne into the new role of SVP of innovation.

Co-founder and CEO Greg Smith said Campher and McGuire “will play key roles building high-functioning teams around them and optimizing investment as we continue to carve out an increasingly prominent and differentiated position in the global market.”

Campher joins from Hootsuite, where he was VP of corporate marketing. Before that, he was VP of brand and communications at CRM giant Salesforce.

Lolë names new VP of digital omni-commerce as parent company exits bankruptcy protection

The Montreal-based athletic apparel and accessories retailer has appointed Rob French as VP of digital omni-commerce.

French will lead Lolë’s efforts in consumer insights, supply chain-to-consumer models and online customer journeys. In what is a new role for the company, he will also work to grow the company’s retail brand. He arrives with sixteen years experience in ecommerce, having spent the last few years as chief digital commerce officer at sporting goods retailer Decathlon.

In May 2020, Lolë parent Coalision Inc. filed for bankruptcy protection, citing several years of losses as a result of a downturn in the retail clothing market, increased competition and excess inventory – problems exacerbated by the onset of the COVID-19 pandemic. At the time of the filing, Coalision was seeking an investor or purchaser of its assets.

It successfully exited bankruptcy protection last year and is currently rebuilding its executive team, according to a spokesperson.