Technology File

BMO WEB WALLET DELIVERS ONE-CLICK PAYMENT CONVENIENCE The Bank of Montreal is the latest Canadian organization to launch an encryption device to help consumers more easily buy products and services over the Web. BMO MasterCard Wallet users will be able to...

BMO WEB WALLET DELIVERS ONE-CLICK PAYMENT CONVENIENCE

The Bank of Montreal is the latest Canadian organization to launch an encryption device to help consumers more easily buy products and services over the Web. BMO MasterCard Wallet users will be able to securely store their personal credit information in an icon, or wallet, for use when shopping on the Net. With 128-bit encryption to ensure security, the MasterCard Wallet’s one-click feature automatically re-enters the information on a merchant’s checkout page. The wallet, which was developed by IBM, can be downloaded from www.bmo.com/mastercard.

REAL-TIME CONSULTATION TOOL LAUNCHED

The vast majority of businesses will soon require more than just ‘pick and pay’ e-tailing capabilities – whereby buyers fill up virtual shopping carts and then check out with a credit card – according to one Web retailing expert. Chris Risley, CEO of Redwood City, Calif.-based NewChannel Inc., says more than 80% of businesses require a consultative sales approach. To that end, NewChannel has recently introduced Targeted Engagement Technology, which initiates a live Web interaction between a qualified prospect and an online sales person. The real-time interaction allows businesses to guide visitors through the sales process, thereby increasing browser-to-buyer conversion rates, says the company.

PIVOTAL, WEBEX ANNOUNCE REAL-TIME MEETINGS COLLABORATION

Vancouver-based Pivotal Corporation and WebEx have agreed to jointly develop an eCollaboration service for Pivotal eBusiness relationship management users. The service is designed to enable customers and business partners to conduct interactive meetings, seminars and demos in real-time over the Internet.

SOFTWARE ALLOWS SMALL COMPANIES TO BUILD BRANDED SITES

Small companies looking to bring their brand to the Web may find it easier with a new suite of software introduced by Conneticut-based Thomson Interactive Media. The company’s Encore 1.5 software was introduced at the Internet World Convention in Toronto this month. The Web site builder allows companies to create customized, branded sites with the ability to issue coupons as well as create a database for billing, marketing and demographics. The software package includes tools allowing businesses to insert everything from streaming video to 360-degree photography and graphics.

CRM SOFTWARE PROVIDES HOUSEHOLDER INFO

A new software package created by Toronto-based Angoss Software is promising to help companies better manage its current client database. KnowledgeExcelerator and KnowledgeAccess run on Microsoft’s Excel and Access spreadsheet and database applications and provide online access to external marketing information on approximately 95% of all U.S. households, the company says. In connection with the release, the company is co-marketing the software with Acxiom to allow its clients easier access to Acxiom’s data network through the software.

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.
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The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.