Shearer quits Star

Citing his refusal to 'compromise' in the face of a recent reorganization at The Toronto Star, Jeffrey Shearer says he decided to leave the country's largest daily newspaper and look for 'another mountain to climb'. As VP marketing, a post he'd...

Citing his refusal to ‘compromise’ in the face of a recent reorganization at The Toronto Star, Jeffrey Shearer says he decided to leave the country’s largest daily newspaper and look for ‘another mountain to climb’.

As VP marketing, a post he’d held since 1996, Shearer was responsible for the newspaper’s own advertising and marketing efforts, as well as circulation, business development and market research.

‘They wanted me to continue in the marketing post, but it would not have had advertising reporting to me,’ Shearer says, describing the organizational changes that precipitated his departure. ‘I saw that as a change in my job and decided that I wouldn’t (stay on) with those revisions.’

Shearer, who was previously publisher of Saturday Night magazine and, before that, president of Telemedia Publishing, says he plans to stay in the media business.

Wayne Clifton will take over as the Star’s vice-president of advertising.

The BIG BRAINstorm: Relevance, reinvention and rejection

Some consumer shifts have been percolating for years while others surge to the surface seemingly overnight. How can brands future-proof ...

Some consumer shifts have been percolating for years while others surge to the surface seemingly overnight. How can brands future-proof to avoid being left behind the zeitgeist, and how can they strategize back into their customers’ lives if they fall short? In the third and final brainstorm, our experts delve into the changing values, attitudes, and priorities to map out potential pitfalls. They’ll share strategies for how brands can reinvent themselves after falling out of step with consumer tastes and trends.

Tags:


,