Direct Tech

COST-PER-CLICK NETWORK GOES LIVE Direct response advertising solutions provider Flycast Communications of San Francisco recently introduced Flycast CPCnet, a new cost-per-click online advertising network. The network is designed to meet the needs of both advertisers and publishers who prefer to operate...


Direct response advertising solutions provider Flycast Communications of San Francisco recently introduced Flycast CPCnet, a new cost-per-click online advertising network. The network is designed to meet the needs of both advertisers and publishers who prefer to operate within a pay-for-performance environment.

Through the network, advertisers can pay for a given number of clicks, and therefore receive responses at a preset cost per response. Flycast CPCnet also provides a new network option for the increasing market of smaller Web publishers that are looking to maximize Web advertising revenue but do not yet meet the inventory requirements of the CPM-based Flycast Network. See for more information.



Adobe Systems of San Jose, Calif. has released its PDF Merchant software, an e-commerce solution for publishers. It’s a server-based application that secures electronic content for distribution and sales via the Internet.

Adobe PDF Merchant is designed to provide publishers, authors, resellers and distributors the security and confidence to deliver electronic books directly to consumer devices. The software can be integrated with existing e-commerce and transaction servers, creating a seamless solution for encrypting volumes of Adobe PDF files and selling them over the Web. Once the content is secured, PDF Merchant creates an ‘electronic key,’ which can be used within Adobe Acrobat software, or the free Adobe Acrobat Reader software to unlock and read the material.

Go to to learn more.


Natick, Mass.-based e-commerce software developer CommercialWare recently announced the availability of its Instant On software solution.

Based on its Mozart order management and fulfillment software, Instant On provides organizations with the ability to launch an e-commerce business in fewer than eight weeks. Instant On delivers end-to-end e-commerce capabilities including order entry, purchase order processing, fulfillment, warehouse management, inventory control, and accounts receivable/payable.

The condensed implementation timeframe is made possible through pre-configured software.


Smith-Gardner of Delray Beach, Fla. has just launched an automated e-mail Response Management System (ERMS). The solution, available with Smith-Gardner’s WebOrder system, expands the system’s customer service capabilities by providing an interactive technology tool that quickly and efficiently routes, tracks and responds to inbound customer e-mails.

ERMS expedites the routing and organization of customer feedback, offering merchants timely examination of customer trends and issues that occur on their Web sites. The feedback can be categorized and tracked to identify promotional opportunities, increase Web site design effectiveness, and address potential sales obstacles.

ERMS is designed to handle the majority of incoming messages without operator intervention. Incoming e-mails are passed through a customer knowledge repository where letters are automatically composed and filtered for immediate e-mail response to the customer, or routing to a customer service agent for final review prior to release.

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.