On the Move

AGENCIES: Toronto-based agency AMW Direct has added to its ranks with three recent appointments. Pamela Davis has been named account director, working on the TD Bank and UUNET files, in addition to helping bring in new business. She comes to AMW...

AGENCIES:

Toronto-based agency AMW Direct has added to its ranks with three recent appointments.

Pamela Davis has been named account director, working on the TD Bank and UUNET files, in addition to helping bring in new business. She comes to AMW from Grey Direct, where she worked on Sprint Canada and Camco.

Ralph Cochrane joins the agency from OgilvyOne worldwide. Cochrane, a senior account executive, will work on the Ontario Ministry of Economic Development and Trade, Ironside Technologies and Ontario Tourism.

And Patti Maglaris joins AMW Direct as manager of the agency’s not-for-profit practice. She was formerly direct response manager for the Canadian Bible Society.

Vickers & Benson Direct Interactive (VBDI) recently announced two new hires and a promotion in its Toronto office.

Elizabeth Walford joins the agency as account director, and takes on responsibility for VBDI’s interactive work with the Bank of Montreal, Nesbitt Burns and Ralston Purina. She moves over from the client side, where she was a strategic development manager for the TD Bank’s interactive services division.

Karen Ming-Sun has been hired as account supervisor for the direct marketing business of the Bank of Montreal, Lennox, and Durham Regional Hospital Lottery accounts. She comes aboard from Grey Direct, where she worked on VanCity Savings Credit Union and the Richard Ivey School of Business.

Meanwhile, Melanie North has been promoted from supervisor to account manager, and will manage VBDI’s online marketing programs for the Bank of Montreal, Cineplex Odeon and Sprint Canada.

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.
TheGarden_FL

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.