Private label ISP to let marketers sell branded Web access

In an effort to deepen their relationships with their customers, a yet-to-be-identified Canadian financial institution and dot-com group will soon be adding Internet access to their list of customer offerings. Earlier this year, Andover, Mass.-based Navinet, an Internet access wholesaler, announced...

In an effort to deepen their relationships with their customers, a yet-to-be-identified Canadian financial institution and dot-com group will soon be adding Internet access to their list of customer offerings.

Earlier this year, Andover, Mass.-based Navinet, an Internet access wholesaler, announced it will launch a private-label Internet access service in Toronto, Montreal and Ottawa. The service will allow Canadian marketers to buy Internet time from Navinet, and in turn supply branded Internet access to their customers. Navinet provides the access (dial-up or broadband), registration, e-mail, Web site content and, if desired, customer care and end-user billing.

While he will not reveal Navinet’s partners for the launch, Brendon Howe, vice-president of product marketing and development at Navinet, says they include a financial institution and a pure-play Internet company – that is, a Web company without a bricks-and-mortar counterpart.

The fee structure for the service is at the client’s discretion – for-free, for-fee or in between – but Howe suspects companies with strong consumer relationships, like banks and telcos, could bundle the service as an element of its existing services, or take a tiered approach depending on the customer’s status. Elements like reward points or additional e-commerce-enabling capabilities would be delivered by the sponsoring brand.

In many ways, it makes sense for an ISP to bury its brand under a bigger name, according to David Ellis, president of Toronto-based research firm Omnia Communications, provided the partnering company offers the ISP a cut of its transactional revenues, such as those derived from e-commerce activities or advertising. The headlining brand, particularly in the case of a financial institution, he says, provides a very high level of trust among consumers and therefore a higher willingness on their behalf to engage in e-commerce activities.

‘Providing access is a losing business – people are already giving it away,’ says Ellis. ‘It doesn’t make sense for ISPs to hand over their bandwidth without getting something in return. If it doesn’t bring in any money, what’s the point?’

In a case where the access component is given away for free, someone has to pay, says Howe, but most of the prospects Navinet is talking to are looking at bundling it with other services, and ultimately charging for it.

Corner Officer Shifts: Martin Fecko leaves Tangerine

Plus, PointsBet Canada and Thinkific name new marketing leaders as Lole gets a new ecommerce VP.
Corner Office

Martin Fecko departs Tangerine 

After roughly two years of serving as Tangerine’s chief marketing officer, Martin Fecko has a new gig. And this time, the financial services vet will apply his marketing leadership to a new sector, having been named CMO of Dentalcorp.

Fecko will lead the dental network’s end-to-end patient journey, support its overall growth, and work to maximize patient experiences across every touchpoint, the company said in a release.

“Martin’s in-depth expertise in engaging and retaining customers through a digitally enabled experience will be valuable in realizing our vision to be Canada’s most trusted healthcare network,” said Dentalcorp president Guy Amini.

Prior to joining Scotiabank’s digital-only banking brand in late-2019, Fecko was country manager for Intuit Canada and spent 10 years at American Express in consumer and digital marketing.

PointsBet Canada nabs former Bell marketer as it pursues expansion

Dave Rivers has joined PointsBet, an online gaming and sports betting operator, as Canadian VP of marketing.

Rivers joins from Bell, where he was most recently director of brand marketing and sponsorship, responsible for driving the company’s national sponsorship strategy and portfolio. He will report to PointsBet Canada chief commercial officer Nic Sulsky.

According to Sulsky, Rivers will “play a key role as we prepare to launch a business that is unique to our roots here in Canada.”

PointsBet has a significant presence in Australia, where it was founded, and in the U.S. In July, it named Scott Vanderwel, a former SVP at Rogers, as CEO of its Canadian subsidiary, one of several hires aimed at establishing the company’s presence locally.

Thinkific names first CMO among other executive appointments

Vancouver’s Thinkific, a platform for creating, marketing and selling online courses, has appointed Henk Campher as its first chief marketing officer as it invests in marketing to support its growth plans. It has also upped Chris McGuire to the role of chief technology officer and moved former CTO and co-founder Matt Payne into the new role of SVP of innovation.

Co-founder and CEO Greg Smith said Campher and McGuire “will play key roles building high-functioning teams around them and optimizing investment as we continue to carve out an increasingly prominent and differentiated position in the global market.”

Campher joins from Hootsuite, where he was VP of corporate marketing. Before that, he was VP of brand and communications at CRM giant Salesforce.

Lolë names new VP of digital omni-commerce as parent company exits bankruptcy protection

The Montreal-based athletic apparel and accessories retailer has appointed Rob French as VP of digital omni-commerce.

French will lead Lolë’s efforts in consumer insights, supply chain-to-consumer models and online customer journeys. In what is a new role for the company, he will also work to grow the company’s retail brand. He arrives with sixteen years experience in ecommerce, having spent the last few years as chief digital commerce officer at sporting goods retailer Decathlon.

In May 2020, Lolë parent Coalision Inc. filed for bankruptcy protection, citing several years of losses as a result of a downturn in the retail clothing market, increased competition and excess inventory – problems exacerbated by the onset of the COVID-19 pandemic. At the time of the filing, Coalision was seeking an investor or purchaser of its assets.

It successfully exited bankruptcy protection last year and is currently rebuilding its executive team, according to a spokesperson.