The Judges

Don Barnes Media Director, Ogilvy & Mather/OgilvyOne Worldwide Managing Director, OgilvyInteractive Worldwide Toronto Don Barnes has 17 years of experience in the industry, having held senior media and IT positions with a number of Toronto agencies. He joined OgilvyOne Worldwide as...

Don Barnes

Media Director, Ogilvy & Mather/OgilvyOne Worldwide

Managing Director, OgilvyInteractive Worldwide


Don Barnes has 17 years of experience in the industry, having held senior media and IT positions with a number of Toronto agencies. He joined OgilvyOne Worldwide as media director in early 1994, and took on the responsibilities of managing director for the OgilvyInteractive group the following year. In 1997, he was handed the media director assignment for O&M, completing his portfolio. In the course of his career, Barnes has worked on a wide range of accounts, including automotive, business to business, entertainment, financial, information technology, packaged goods, retail and telecommunications.

Susan Beck

Media Director

Highwood Communications, Calgary

Susan Beck has 15 years of experience in media planning and buying. She is well known for her knowledge, intuitive abilities and strategic planning skills. Outside the office, Beck enjoys fine wines, and is a self-professed TV sports junkie. She is an avid golfer as well, and freely admits that her scores are some of the grossest rating points she’s ever seen.

Jeff Berry

Media Supervisor

Lanyon Phillips Communications, Vancouver

A graduate of Sheridan College, Jeff Berry began his media career seven years ago at Bates Canada. From there, he headed for B.C. (with a little round-the-world-trip along the way) to join BBDO Vancouver. He now heads the media department at Lanyon Phillips, where his current client responsibilities include Boston Pizza International, National Money Mart, BC Hydro and BC Hot House Foods.

Philip Chant

Senior Vice-President, Media

Corporate Communications Ltd., Halifax

Philip Chant joined CCL in 1991. Prior to that, he worked in Halifax with McArthur, Thompson & Law Advertising and Public Relations, Eastern Provincial Airways, Impact Publishing Limited, Wilshar Advertising and Ray Torresan & Associates. A graduate of Ryerson Polytechnical University in Toronto, he came to Halifax by way of Montreal, where he toiled for Torresan, as well as Pepsi-Cola Canada, Air-Time Quality Sales and CFCF Radio.

Hélène Clément

Vice-President, Media Director

Armada Agence de publicité, Montreal

Hélène Clément began her marketing career with The Bay in 1976, as special events and promotions manager. She entered the media business in 1982, working over the years with a number of agencies, including McKim Advertising, Scali McCabe Sloves, BCP and PNMD Communication. Most recently, she joined Armada to develop the media business within the agency. Clément is known for her innovative approaches to media, as well as her passion for and commitment to the media industry.

Alain Desormiers


Touché! média-marketing, Montreal

Alain Desormiers possesses some 15 years of media experience, having worked in that time for both media agencies (Stratégem, Mediavision, Media Experts) and media companies (MusiquePlus, Omni and Radiomutuel). In 1995, he launched his own agency, Touché! In 1998, Touché! ranked third among Quebec agencies in Strategy’s Best Media Operation survey; Desormiers himself was named Quebec’s top media director in last year’s report. A graduate of University of Montreal, he serves actively in several industry associations.

Sara Hill

Senior Vice-President, Managing Director

M2 Universal, Toronto

For the past 20 years, Sara Hill has been involved in media planning and buying for a number of Canada’s leading national and retail advertisers, in categories ranging from agriculture to automotive, financial services to packaged goods, cosmetics to beer.

Debra Lamb

Vice-President, National Media Director

Parallel, Calgary

Debra Lamb is one of the most experienced media professionals in Western Canada. Her 13-year career has included stints at Palmer Jarvis, FCB/Ronalds Reynolds and Calder Bateman, where she was media manager for two years. At Parallel, she is responsible for a busy department that delivers a wide range of services, including in-depth research, planning, negotiation and post analysis benchmarking. She also oversees Parallel’s recruitment practice. Building on her experience in traditional media, Lamb helped to pioneer online advertising in Calgary, scoring major wins with innovative campaigns for both Canadian Airlines and Schlumberger Canada.

Bruce Neve

Vice-President, Media

The Media Edge, Toronto

Bruce Neve began his career in media at Baker Lovick Advertising in the early 1980s. His experience includes stints as vice-president, media director with Saatchi & Saatchi, and as associate media director with Scali McCabe Sloves. He has spent the last 13 years at Young & Rubicam (now The Media Edge). Neve believes strongly in a ‘beyond the numbers’ approach to media planning and execution, founded on a thorough understanding of the consumer, brands and media pathways.

Karena Phidd

Vice-President, Media

Gee, Jeffery & Partners Advertising, Toronto

Karena Phidd joined Gee, Jeffery in 1998. With 13 years of experience working for agencies such as Palmer Jarvis DDB and Initiative Media, she brings to the job a passion for integration and collaboration, a reputation for developing innovative strategies and an understanding that media is, first and foremost, a creative discipline.

Penny Stevens

Managing Partner

The Media Company/MBS, Toronto

Penny Stevens brings more than two decades of experience to her current position at The Media Company/MBS, a company she first joined 16 years ago. In the course of her career, she has worked on such varied categories as fashion, fragrance, health and beauty, packaged goods, automotive, food and beverage, retail and communications.

Ann Stewart

Vice-President, Media Communications

The Brainstorm Group, Toronto

A media professional for more than 15 years, Ann Stewart joined The Brainstorm Group as partner and vice-president in 1995. Stewart’s previous experience includes five years as a sales manager at Mediacom, where she made a significant contribution to business development. She also spent five years at MacLaren McCann as brand planning manager for General Motors of Canada, and three years at Harrison, Young, Pesonen & Newell working on a variety of packaged goods accounts.

Ann Wood

Associate Media Director

MaxxMedia, Toronto

Ann Wood has enjoyed more than 20 years of agency experience in both Toronto and Montreal, with time off for good behaviour and a couple of kids. It has been her good fortune to work with outstanding mentors on some of the strongest media brands in the business, at Ogilvy & Mather, Vickers & Benson, BCP, Grey Advertising, SMW and now MaxxMedia. For the record, she notes that there are two Ann/e Woods in the Canadian agency business – a source of frequent confusion – and identifies herself as ‘the old one.’

Also in this report:

* Bates takes the cake p.BMP2

* MaxAir fires on all cylinders: Multi-tiered plan for high-menthol gum was imbued with irreverence p.BMP3

* Dentyne Ice kisses up to teens with party promo: Initiative was designed to drive both brand awareness and sales p.BMP4

* Kool-Aid placement reflected fun, refreshment p.BMP6

* Aussie creates ‘in your face’ presence: Repositions brand as funky, outrageous p.BMP8

* Guerrilla tactics get Panasonic noticed: Campaign used underground channels to reach club crowd p.BMP10

* Much VJ follows his Natural Instincts on air p.BMP12

* Chapters stands out in dot-com crowd: Multimedia approach helped retailer create perception of market and category dominance p.BMP15

* Campbell’s cooks up targeted advertorial: Partners with CTV, magazines to create a presence beyond traditional ad buy p.BMP16

* Looking at Philips through fresh eyes: Redefinition of target market sparked departure from the traditional choice of television p.BMP18

* Jays plan hits home run p.BMP21

* Minute Maid aims for morning ownership p.BMP24

* Western Union a global Villager p.BMP28

* Scotiabank breaks out of the mold p.BMP32

* Clearnet clusters creative: Complementary boards were positioned in proximity to one another to maximize visibility, engage consumer p.BMP38

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.