Direct Tech

ORACLE AGGREGATES WAREHOUSE DATA Oracle Canada of Mississauga, Ont. has announced the availability of Oracle Warehouse Builder, an extensible data warehouse design and deployment framework that the company says will automate much of the work that goes into creating a single...


Oracle Canada of Mississauga, Ont. has announced the availability of Oracle Warehouse Builder, an extensible data warehouse design and deployment framework that the company says will automate much of the work that goes into creating a single data source for e-business analysis. Warehouse Builder can aggregate historical data with the massive daily influxes of online data from Web sites. It is said to eliminate time-consuming and error-prone methods for integrating data warehouses, data marts and e-business applications, even when integrating data from multiple vendors such as Oracle and SAP.


New applications that deliver intelligence on Web usage herald the latest software bundle from the SAS Institute ( of Cary, N.C. The SAS Solution for e-Intelligence is a collection of software and services designed to help organizations develop and sustain more profitable relationships with customers and suppliers by enabling them to understand online behaviour and to personalize marketing responses. The flagship offering, called e-Discovery, allows organizations to increase the likelihood of response to promotions by basing marketing programs on target-group information gathered from multiple contact points. The integrated solution further increases the ratio of Web visitors to customers by helping organizations design sites that lead to sales in the fewest number of clicks.


IBM (Canada) of Markham, Ont. has released a software package that it says will enable companies to plan, execute, track and refine their marketing campaigns. Called the IBM DecisionEdge for Campaign Management, the software is said to allow marketing executives to establish ‘dialogues’ with their customers by pre-planning and managing multi-step, multi-channel marketing campaigns. Based on customer responses and overall demographics, marketers will be able to personalize the communication, ensure consistency and improve customer service, IBM says. DecisionEdge works with customer information from transaction systems, call centres, Web sites and third-party syndicated data. The information is then shared among all the company’s functions and allows consistent messaging through the customer’s preferred channels, leveraging the database capabilities of the corporate database.


E-commerce systems company Whitehill Technologies of Moncton, N.B., has introduced two software products designed to enable e-commerce companies to bill customers and receive their payments electronically. The systems, Whitehill Transport and Whitehill Web, target small to mid-size companies. Whitehill Transport enhances e-commerce and electronic bill presentment and payment capabilities by automating the manual conversion of data from legacy systems into extensible markup language (XML). Documents from multiple data sources are formatted based on the style and specifications of the company, user or even the preferences of a particular recipient. Whitehill Web leverages the features of Transport but adds the capabilities of Web styling language and other customized formatting tools. Additionally, Whitehill Web can incorporate targeted marketing messages into the billing process.

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.