Gee Jeffery, PJDDB snag slew of awards

Winner takes all. Or a significant proportion, anyway. That seems to be the prevailing trend at a slew of advertising awards shows held recently across Canada and the U.S. Gee, Jeffery & Partners Advertising, for example, captured five of the 50...

Winner takes all. Or a significant proportion, anyway. That seems to be the prevailing trend at a slew of advertising awards shows held recently across Canada and the U.S.

Gee, Jeffery & Partners Advertising, for example, captured five of the 50 advertising awards given by the Cellular Telecommunications Industry Association at its annual conference held in New Orleans. The Toronto-based agency won more awards than any single agency at the awards presentation held last month.

Gee, Jeffery picked up a gold and a silver in television and a bronze in magazine advertising for work produced for Toronto-based Rogers Communications. The company also received a gold in the newspaper category and a silver in package design for work it created for Cincinnati Bell Wireless.

‘We are very proud of these awards, since most of our competition was some of the biggest agencies in the U.S.,’ says Peter Jeffery, president.

The CTIA awards are coveted since they are awarded by the industry and not by advertising colleagues, says Jeffery. For the Toronto shop, the awards are even more meaningful since Gee, Jeffery is attempting to attract even more telecom clients throughout North America, he says.

‘The award show had basically every prospective client in North America in the room,’ he says. ‘It made us proud to be able to show off our work in front of that audience.’

Other Canadian winners included Calgary’s Ogilvy & Mather, which was awarded a gold in outdoor and radio for the agency’s work with Telus Mobility. Toronto-based Harrod &Mirlin/FCB picked up a bronze for radio spots created for Dartmouth, N.S.-based MTTMobility. Cossette Communication-Marketing of Toronto was awarded a silver in outdoor and the company’s Blitz subsidiary won in the direct mail category for Bell Mobility work. Montreal-based Diesel Design won a bronze in collateral materials for Bell Mobility as well, while Bos picked up a bronze in newspaper and an honourable mention in best overall advertising for work with Microcell Solutions, the company behind Fido.

At this year’s Creative Summit Awards, held in March, Saint-Jacques Vallée Young & Rubicam led the Canadian winners, netting eight awards. Among its haul was a gold award in the television $5,000 to $10,000 category for its work for Le Club des Petits Dejeuners and a gold in the consumer magazine category for work created for Ford Motor Company of Canada.

The Montreal-based agency also took a silver in the packaging category for work done for Domtar and a silver for its Ericsson magazine campaign as well as four additional bronze awards.

The Creative Summit Awards are limited to agencies with billings of less than $15 million, allowing smaller agencies to showcase their work.

Smaller agencies were also centre-stage at the annual Ad Rodeo, honoring advertising agencies in Western Canada. Respected local agency Highwood Communications took home eight Anvils, closely followed by Inhouse with six. However, the best of show award went to Propeller for a graphic public service campaign it created for the Home for Street Girls run by the Safe Haven Foundation of Calgary.

Ted Hellard, founder and CEO of Internet Services company Critical Mass, was awarded the Ad Rodeo annual Achievement Award. Critical Mass has become one of the largest interactive agencies in Canada, boasting clients such as Procter & Gamble, Mercedes-Benz USA and Nike.

Finally, Palmer Jarvis DDB, Strategy’s 1999 Agency of the Year, lived up to expectations with its domination of the Marketing Awards. The Vancouver-based agency took home 10 of the 19 gold marketing awards handed out, including Best of Show for its off-the-wall spots for Playland, the Vancouver amusement park. The agency won a quarter of the 154 gold, silver, bronze and certificates awarded.

Toronto-based Holmes & Lee took home 15 awards, including three gold for clients Short Man Brown’s and the Indian Motorcycle Co.’s Toronto café.

Overall, while the calibre of much of the work submitted was high, there were a few disappointments, says David Adams, executive vice-president, co-creative director at Toronto-based Young & Rubicam and Marketing Awards judge.

‘The radio spots, direct mail and self promotion work we saw this year was quite disappointing,’ he says. ‘There is a lot of talent in this country, and I’m looking forward to seeing them improve on those categories.’

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.
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The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.